Product Hub is Shortlisted for ESOMAR's Excellence in AI & Automation Award
We're excited to announce that Product Hub, has been shortlisted as a finalist in the Excellence in AI & Automation category at the 2026 ESOMAR Global Awards.
The shortlist recognizes Product Hub’s role in helping organizations modernize product research through automation, digital workflows and advanced analytics, thus making it easier to generate insights and make decisions faster.
Transforming Product Benchmarking
The shortlisted entry demonstrates how Product Hub has helped Henkel transform their product benchmarking program into a more connected, efficient and insight-driven process. By bringing research activities, data and reporting together in a single platform, Product Hub lets teams access information more easily, identify trends across studies and build a growing knowledge base that supports better business decisions. The result is a more streamlined approach to product excellence, helping teams spend less time managing data and more time acting on it.
Celebrating Innovation in AI and Automation
The ESOMAR Global Awards are among the most respected awards in the insights industry, recognizing organizations and initiatives that are driving meaningful change through research, technology and innovation. The Excellence in AI & Automation category celebrates solutions that use technology to improve research processes, increase efficiency and create greater value for businesses and their customers. Being named a finalist is a strong endorsement of Product Hub's vision to make product testing and benchmarking smarter, faster and more accessible.
A Recognition for the Team
The best systems aren't built in isolation. They're built with design partners who help product teams anchor their development in real client needs. This recognition reflects the dedication of the Product Hub team, whose shared commitment to innovation has helped create a modern approach to managing product intelligence and benchmarking.
What Comes Next?
As Product Hub continues to evolve, we're focused on expanding our capabilities and helping brands unlock even more value from their product research programs. Being shortlisted by ESOMAR is an exciting milestone, but it's also motivation to keep innovating, improving and finding new ways to help brands make better decisions, faster.
Thank you to our clients, partners, and teams who have supported Product Hub's journey so far!