The only global research platform for end-to-end consumer product testing.
Accelerate innovation with an automated platform that simplifies every stage of consumer product testing - cutting timelines, reducing workload and helping you make confident decisions at scale.
MMR product expertise
with live testing locations
data access after fieldwork
Powered by MMR, trusted by leading brands:
Smart features for better product testing.
Centralized set-up & tracking
A fully integrated platform that brings everything - from project setup to data delivery - into one intelligent dashboard.
Build without the back-and-forth
Streamline project set-up through an intuitive 5-step builder. Create questionnaires and collaborate with MMR researchers in-platform.
Data powered decisions
Data available 24 hours after fieldwork, and interactive data dashboards to explore KPIs and slice data your way. Share insights instantly and make smarter decisions, faster.
Insights you can act on
Receive a full MMR-standard debrief just 5 days after fieldwork - complete with KPIs, product expert commentary and recommendations you can trust.
USE CASE
Pre-Launch.
Set your innovation up for success from the very start.
Don’t let innovation go too far down the wrong path. Get fast, continuous consumer feedback throughout development - so your product evolves in line with their expectations.
USE CASE
Launch.
Make sure your proposition lives up to expectations.
Bring your brand, concept, pack, and product together to evaluate holistic performance. Quick and easy final validation helps you launch with confidence, knowing your innovation meets consumer and business expectations.
USE CASE
Post-Launch.
Make sure your product remains competitive.
Launching is just the beginning - the real challenge is staying relevant and competitive. We simplify continuous testing so you can track performance, respond to competitors, and adapt to consumer shifts with ease.
USE CASE
Renovation.
Make changes to in-market products with confidence.
Renovation is critical but change carries risk. Whether enhancing product experience or making uncommunicated changes, we make sure consumer insight guides decisions. This is crucial for validating improvements or confirming that changes won’t damage loyalty or sales.
A multi-award winning platform used by world leading CPGs.
Endorsed by industry leaders.
Our work.
What we’ve been working on recently