The only global research platform for end-to-end consumer product testing.

Accelerate innovation with an automated platform that simplifies every stage of consumer product testing - cutting timelines, reducing workload and helping you make confident decisions at scale. 

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35+ years

MMR product expertise 

42 markets

with live testing locations

24 hours

data access after fieldwork 

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Powered by MMR, trusted by leading brands:

Nestle
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Thai Coco logo
Sanofi
Henkel logo
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Unilever
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Air Up
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Pepsico logo
Nestle
Taylors of Harrogate logo
Thai Coco logo
Sanofi
Henkel logo
Property 1 Mondelez Color Default
Unilever
Property 1kellanove Color Default
Property 1 CPW Color Default
Air Up
Property 1 Campbells Color Default
Property 1 Barilla Color Default
Property 1 Associated British Foods plc Color Default
Pepsico logo
Nestle
Taylors of Harrogate logo
Thai Coco logo
Sanofi
Henkel logo
Property 1 Mondelez Color Default
Unilever
Property 1kellanove Color Default
Property 1 CPW Color Default
Air Up
Property 1 Campbells Color Default
Property 1 Barilla Color Default
Property 1 Associated British Foods plc Color Default
Pepsico logo
Nestle
Taylors of Harrogate logo
Thai Coco logo
Sanofi
Henkel logo
Property 1 Mondelez Color Default
Unilever
Property 1kellanove Color Default
Property 1 CPW Color Default
Air Up
Property 1 Campbells Color Default
Property 1 Barilla Color Default
Property 1 Associated British Foods plc Color Default
Pepsico logo
Nestle
Taylors of Harrogate logo
Thai Coco logo
Sanofi
Henkel logo
Property 1 Mondelez Color Default
Unilever
Property 1kellanove Color Default
Property 1 CPW Color Default
Air Up
Property 1 Campbells Color Default
Property 1 Barilla Color Default
Property 1 Associated British Foods plc Color Default
Pepsico logo
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Smart features for better product testing.

Centralized set-up & tracking

A fully integrated platform that brings everything - from project setup to data delivery - into one intelligent dashboard.

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Build without the back-and-forth

Streamline project set-up through an intuitive 5-step builder. Create questionnaires and collaborate with MMR researchers in-platform.

Data powered decisions

Data available 24 hours after fieldwork, and interactive data dashboards to explore KPIs and slice data your way. Share insights instantly and make smarter decisions, faster.

Insights you can act on

Receive a full MMR-standard debrief just 5 days after fieldwork - complete with KPIs, product expert commentary and recommendations you can trust.

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USE CASE

Pre-Launch.

Set your innovation up for success from the very start.

Don’t let innovation go too far down the wrong path. Get fast, continuous consumer feedback throughout development - so your product evolves in line with their expectations. 

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USE CASE

Launch.

Make sure your proposition lives up to expectations.

Bring your brand, concept, pack, and product together to evaluate holistic performance. Quick and easy final validation helps you launch with confidence, knowing your innovation meets consumer and business expectations. 

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USE CASE

Post-Launch.

Make sure your product remains competitive.

Launching is just the beginning - the real challenge is staying relevant and competitive. We simplify continuous testing so you can track performance, respond to competitors, and adapt to consumer shifts with ease. 

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USE CASE

Renovation.

Make changes to in-market products with confidence.

Renovation is critical but change carries risk. Whether enhancing product experience or making uncommunicated changes, we make sure consumer insight guides decisions. This is crucial for validating improvements or confirming that changes won’t damage loyalty or sales. 

A multi-award winning platform used by world leading CPGs.

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Endorsed by industry leaders.