Automated Product Testing Solutions
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Design
Blind
Assessment
Sequential Monadic
Methodology
CLT: 2-6 products; IHUT: 2-3 products;
Timeline
From 10 days
Markets:
Pre- or post-launch, ensuring your product is the best it can be is crucial, it either needs to be doing something better or differently to the competition to warrant its place on the shelf and in the consumer’s repertoire.
Use our Blind Benchmarking tool to identify areas of superiority for your product, where they exist, or where optimization is needed to drive superiority.
If you can't achieve superiority with the product then you are going to have to compete harder with your brand or on value!
Outputs
Performance of products on KPIs - to identify strengths & weaknesses of a product
Said not Said - to understand which parts of the sensory experience drive appeal
Brand recognition - to understand how recognizable your product experience is
Penalty Analysis - to identify further optimization, where required
Other solutions
Sensory Portrait
Use sensory science to generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory panels.
Prototype Screening
Track that you are on target on delighting your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Branded Benchmarking
Benchmark your holistic product experience -brand, pack, and product versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
