Bolt ons
Sensory Portrait
Use sensory science to generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory panels.
Markets:
Consumer diagnostics can be polarized, unclear or even misleading, leaving marketing and insight teams with a lack of clarity on next steps. Bridge this gap by adding sensory testing to your consumer research to get expert, objective diagnostics for clearer direction.
While traditional Sensory solutions require longer timelines and higher commitment, our Sensory Portrait tool uses MMR’s expert sensory panels to focus on evaluating the key 10 to 12 sensory touchpoints that describe and discriminate your samples from other competitor products or prototypes. Use this to drive future development directions or even kickstart claims or marketing plans.
This evolution in sensory is powered by AI to increase efficiency and enable us to tap into the panel's expertise in a more agile manner.
Sensory portrait is a bolt-on that can be added to the Automatic Product Testing solutions.
Outputs
Spider plots and mean scores showing product intensities on 10-12 discriminating attributes.
*Consumer Liking Linkages included for 4-6 product sets along with PCA & Preference Maps.
Case Studies
Redefining great tasting plant-based healthy snacking with Jade & Joy
Using Product Hub, they conducted a Concept Product Test IHUT to understand how their product experience performed against expectations and versus the competitors with our Sensory Portrait bolt-on providing an objective understanding of how the sensory experience of the products differed.
Approach
Using Product Hub, they conducted a Concept Product Test IHUT to understand how their product experience performed against expectations and versus competitors.
The results provided clear evidence of superiority, particularly versus the direct plant-based competitor. This was especially apparent in the sensory experience where our sensory panel found clear differences in Jade & Joy, detecting less “off notes” that can be associated with products in this category.
This difference was echoed in the consumer results where they identified Jade & Joy as more optimal tasting, and more likely to exceed expectations! The product experience elevated consumers’ perceptions of an already strong concept, meaning post-tasting Jade & Joy was winning on key brand equities contributing to perceptions of Jade & Joy being a superior proposition.
Outcome
These results confirmed Jade & Joy’s belief that their bars were great tasting, arming them with the evidence they needed to drive conversations around retail listings. However more than this, the research provided crucial insights to feed into discussions around optimal positioning in store and strategies to maximize trial - our results showed that if they can get consumers to try the bars, they should keep coming back!
Other solutions
Prototype Screening
Track that you are on target on delighting your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
