Bolt ons
Sensory Portrait
Generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory science panels.
# Products
Up to 6
Timings
2-3 days
Investment
From $1500
Can be used with
All product solutions
Why Sensory Portrait?
Consumer diagnostics can often be polarized, ambiguous, or even misleading, leaving marketing and insights teams uncertain about their next steps. Enhance your product research by incorporating sensory testing—providing expert, objective diagnostics for clearer, more actionable direction.
Traditional sensory solutions typically require longer timelines and greater commitment. However, Sensory Portrait, powered by MMR’s expert sensory panels, streamlines the process by evaluating 10 to 12 key sensory touchpoints that differentiate your samples from competitor products or prototypes. This targeted approach helps shape future product development, supports claim substantiation, and informs marketing strategies.
This next-generation sensory solution is enhanced by AI, boosting efficiency and enabling a more agile way to harness panel expertise.
Sensory Portrait seamlessly integrates as a bolt-on to our automated product testing solutions, delivering sharper insights without added complexity.
Outputs
Spider plots and mean scores show product intensities on 10-12 discriminating attributes
*Consumer Liking Linkages included for 4-6 product sets, along with PCA & Preference Maps.
Other Solutions
Prototype Screening
Track that you're on target to delight your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Sales Forecasting
Use MMR’s robust and repeatedly validated Early Volume Forecasting methodology to size sales opportunity over the next two years, early on in the NPD process.
