Automated Product Testing Solutions
Branded Benchmarking
Benchmark your holistic product experience - brand, pack, and product - versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
Design
Branded Concept / Pack Assessment
Assessment
Sequential Monadic
Methodolgy
CLT, IHUT, HUT: 2 products - yours + competitor
Timeline
From 10 days
Markets:
Why Branded Benchmarking?
Pre- or post-launch, your proposition needs to be the best it can be to stand out. To earn its place on the shelf, and in consumer's baskets, it must offer something better or distinctly different from the competition.
Our Branded Benchmarking tool evaluates your full proposition, including pack and product, identifying areas of superiority and opportunities for optimization to maximize competitive advantage.
Outputs
Pack Assessment - understand relative performance pre-trial and expectations
Performance of Products on KPIs - identify product strengths and weaknesses
Brand Alignment - understand how the product delivers against the brand promise
Preference - understand head-to-head performance versus key competitor
Other Solutions
Concept-Product Testing
Make sure your innovation meets consumer expectations, and maximize chances of long-term adoption.
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
