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Brand benchmark

Automated Product Testing Solutions

Branded Benchmarking

Benchmark your holistic product experience -brand, pack, and product versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.

Design thinking


Branded concept/pack led assessment



Sequential Monadic



CLT & IHUT; 2 products - yours versus competitor;

Project management


From 10 days


  • USA
  • Brazil
  • United Kingdom
  • France
  • Germany
  • China
  • India
  • Thailand
  • Philippines
  • South Africa

Pre or post-launch, ensuring your proposition is the best it can be is crucial, it either needs to be doing something better or differently to the competition to warrant its place on the shelf and in the consumer’s repertoire.

Use our Branded Benchmarking tool to identify areas of superiority across your proposition (pack and product), where they exist, or where optimization is needed to drive superiority. 

Data viz PH