Automated Product Testing Solutions
Branded Benchmarking
Benchmark your holistic product experience -brand, pack, and product versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
Design
Branded concept/pack led assessment
Assessment
Sequential Monadic
Methodolgy
CLT & IHUT; 2 products - yours versus competitor;
Timeline
From 10 days
Markets:
Pre or post-launch, ensuring your proposition is the best it can be is crucial, it either needs to be doing something better or differently to the competition to warrant its place on the shelf and in the consumer’s repertoire.
Use our Branded Benchmarking tool to identify areas of superiority across your proposition (pack and product), where they exist, or where optimization is needed to drive superiority.
Outputs
Pack Assessment - to understand relative performance pre-trial and expectations set
Performance of Products on KPIs - to identify strengths and weaknesses of your product
Brand Alignment - to understand how the product delivers against the brand promise
Preference - to understand head-to-head performance versus your key competitor
Other solutions
Concept-Product Testing
Ensure your innovation meets consumers' expectations and maximizes its chances of being adopted into their regular use.
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
