Automated Product Testing Solutions
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Design
Blind
Assessment
Sequential Monadic
Methodology
CLT & IHUT; 2/3 products - new versus current/competitor;
Timeline
From 10 days
Markets:
FMCG categories are saturated, consumers are spoiled for choice! It is therefore essential to offer consumers the best product experience that you can, whether that be about driving impact, memorability or better delivering against a brand promise.
However, there is little point investing in change if it isn't going to have a positive impact on consumer behavior.
Our Quality Engineering tool is designed to ensure that you only invest in a change if it has a positive impact on behavior, either through increasing satisfaction or better delivering desired benefits, all with the aim to either defend or grow share.
Outputs
Superiority Testing on KPIs - to ensure the product experience is an improvement vs. current/competitor
Brand Recognition - to ensure the new product experience is recognized as well/better than current
Brand Alignment - to ensure the new product experience delivers on the brand promise vs, current
Penalty Analysis - to identify further optimization, where required
Other solutions
Branded Benchmarking
Benchmark your holistic product experience -brand, pack, and product versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
Value Engineering
Validate changes to an in-market product don’t risk adversely affecting the consumer experience and sales performance.
Sensory Portrait
Use sensory science to generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory panels.
