Automated Product Testing Solutions
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Design
Blind
Assessment
Sequential Monadic
Methodology
CLT | HUT | IHUT: 2 / 3 products - new versus current / competitor
Timeline
From 10 days
Why Quality Engineering?
CPG categories are crowded, and consumers have more choices than ever. To stand out, your product must deliver the best possible experience - whether through impact, memorability, or fulfilling your brand promise more effectively.
Our Quality Engineering tool ensures that any investment in change drives real consumer impact - boosting satisfaction, enhancing key benefits, and ultimately helping you defend or grow market share.
Outputs
Superiority Testing on KPIs - ensure the product experience is an improvement vs. current/competitor
Brand Recognition - ensure the new product experience is recognized as well/better than current
Brand Alignment - ensure the new product experience delivers on the brand promise vs. current
Penalty Analysis - identify further optimization, where required
Other solutions
Branded Benchmarking
Benchmark your holistic product experience - brand, pack, and product - versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
Value Engineering
Validate that making changes to an in-market product won't negatively affect consumer experience or sales performance.
Sensory Portrait
Generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory science panels.
