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Quality engineering 2

Automated Product Testing Solutions

Quality Engineering

Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.

Design thinking





Sequential Monadic



CLT & IHUT; 2/3 products - new versus current/competitor;

Project management


From 10 days


  • USA
  • Brazil
  • United Kingdom
  • France
  • Germany
  • China
  • India
  • Thailand
  • Philippines
  • South Africa

FMCG categories are saturated, consumers are spoiled for choice! It is therefore essential to offer consumers the best product experience that you can, whether that be about driving impact, memorability or better delivering against a brand promise.

However, there is little point investing in change if it isn't going to have a positive impact on consumer behavior.

Our Quality Engineering tool is designed to ensure that you only invest in a change if it has a positive impact on behavior, either through increasing satisfaction or better delivering desired benefits, all with the aim to either defend or grow share.

Data viz PH