Automated Product Testing Solutions
Value Engineering
Validate changes to an in-market product don’t risk adversely affecting the consumer experience and sales performance.
Design
Concept/pack led - Branded
Assessment
Sequential Monadic
Methodolgy
CLT & IHUT; 2 products - new versus current;
Timeline
From 10 days
Markets:
Renovating successful in-market products poses big risks! Alienating existing users as the result of a change in the product experience can have huge ramifications, from sparking a social media frenzy through to driving a decline in sales.
Our Value Engineering tool is rigorously designed to evaluate the impact that a renovation, such as a cost of goods reduction or switch of an ingredient supplier or manufacturing process, has on the consumer experience and whether there is a risk of a negative behavior change as a result; i.e., a risk your consumers will switch to another brand!
This approach assesses whether any change in the product experience is acceptable, or not. If your goal is that the change should not be detectable then talk to us about our range discrimination testing tools.
Outputs
Inferiority Testing on KPIs - to ensure the product experience is good enough vs. current
Alienation Analysis - to identify the risk of disappointing a core group of loyal users
Brand Alignment - to ensure the new product experience delivers on the brand promise
Penalty Analysis - to identify further optimization, where required
Other solutions
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Sensory Portrait
Use sensory science to generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory panels.
