Automated Product Testing Solutions
Value Engineering
Validate that making changes to an in-market product won't negatively affect consumer experience or sales performance.
Design
Concept / Pack - Branded
Assessment
Sequential Monadic
Methodolgy
CLT | HUT | IHUT: 2 products - new vs. current
Timeline
From 10 days
Why Value Engineering?
Renovating successful in-market products comes with significant risks. A change in product experience can alienate loyal users, triggering anything from social media backlash to sales declines.
Our Value Engineering tool rigorously evaluates the impact of renovations - whether reducing cost of goods, changing ingredient suppliers, or modifying manufacturing processes - on the consumer experience. It identifies whether a change is acceptable or risks driving negative behavior.
If your goal is to make changes undetectable, ask us about our Range Discrimination testing tools.
Outputs
Inferiority Testing on KPIs - ensure the product experience is good enough vs. current
Alienation Analysis - identify the risk of disappointing a core group of loyal users
Brand Alignment - ensure the new product experience delivers on the brand promise
Penalty Analysis - identify further optimization, where required
Other solutions
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Sensory Portrait
Generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory science panels.
