Automated Product Testing Solutions
End-to-end automated in-platform delivery & analysis
Prototype Screening
Track that you are on target on delighting your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Concept-Product Testing
Ensure your innovation meets consumers' expectations and maximizes its chances of being adopted into their regular use.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Branded Benchmarking
Benchmark your holistic product experience -brand, pack, and product versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Value Engineering
Validate changes to an in-market product don’t risk adversely affecting the consumer experience and sales performance.
Bolt ons
Complimentary solutions for more in-depth product insights
Sensory Portrait
Use sensory science to generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory panels.
Sales Forecasting
Use MMR’s robust and repeatedly validated Early Volume Forecasting (EVF) methodology to size sales opportunity over the next two years, early on in the NPD process.
