Automated Product Testing Solutions
End-to-end automated in-platform delivery & analysis
Prototype Screening
Track that you're on target to delight your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Concept-Product Testing
Make sure your innovation meets consumer expectations, and maximize chances of long-term adoption.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Branded Benchmarking
Benchmark your holistic product experience - brand, pack, and product - versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
Quality Engineering
Validate that investing in improving your product is going to positively impact consumer reactions, perceptions and behavior.
Value Engineering
Validate that making changes to an in-market product won't negatively affect consumer experience or sales performance.
Bolt ons
Complimentary solutions for more in-depth product insights
Sensory Portrait™
Generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory science panels.
Sales Forecasting
Use MMR’s robust and repeatedly validated Early Volume Forecasting methodology to size sales opportunity over the next two years, early on in the NPD process.
