Automated Product Testing Solutions
Concept-Product Testing
Ensure your innovation meets consumers' expectations and maximizes its chances of being adopted into their regular use.
Design
Branded concept/pack led assessment
Assessment
Monadic
Methodology
CLT & IHUT; 2-3 products;
Timeline
From 10 days
Markets:
You have done a great job getting to this stage, now you need to validate that your proposition works holistically.
Our Concept Product Testing tool goes beyond traditional trial and repeat measures, analyzing alignment between concept/pack expectations and product delivery which is essential for encouraging longer-term adoption.
If you aren't promising, and delivering, a better or differentiated experience, then why would consumers switch from what they are already using?
Outputs
Concept Assessment - expectations set by concept and strengths and weaknesses
Performance of Products on KPIs - to identify strengths and weaknesses of your product
Product Retention - the proportion of consumers who remain positive post trial
Brand Alignment - to ensure the new product experience delivers on the brand promise
Other solutions
Sales Forecasting
Use MMR’s robust and repeatedly validated Early Volume Forecasting (EVF) methodology to size sales opportunity over the next two years, early on in the NPD process.
Prototype Screening
Track that you are on target on delighting your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Branded Benchmarking
Benchmark your holistic product experience -brand, pack, and product versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
