Automated Product Testing Solutions
Concept-Product Testing
Make sure your innovation meets consumer expectations, and maximize chances of long-term adoption.
Design
Branded Concept / Pack Assessment
Assessment
Monadic
Methodology
CLT & IHUT | 2-3 products
Timeline
From 10 days
Why Concept-Product Testing?
You’ve done a great job getting to this stage—now it’s time to validate your proposition holistically.
Our Concept-Product Testing tool goes beyond traditional trial and repeat metrics, assessing how well your product delivers on concept and pack expectations—crucial for driving long-term adoption.
If your product isn’t promising and delivering a better or truly differentiated experience, why would consumers switch from their current choice?
Outputs
Concept Assessment - expectations set by concept and strengths and weaknesses
Performance of Products on KPIs - to identify product strengths and weaknesses
Product Retention - the proportion of consumers who remain positive post trial
Brand Alignment - ensure the product experience delivers on the brand promise
Other Solutions
Sales Forecasting
Use MMR’s robust and repeatedly validated Early Volume Forecasting methodology to size sales opportunity over the next two years, early on in the NPD process.
Prototype Screening
Track that you're on target to delight your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Branded Benchmarking
Benchmark your holistic product experience - brand, pack, and product - versus your key competitor to identify areas of superiority, or pinpoint opportunities for optimization.
