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Automated Product Testing Solutions

Concept-Product Testing

Ensure your innovation meets consumers' expectations and maximizes its chances of being adopted into their regular use.

Design thinking


Branded concept/pack led assessment






CLT & IHUT; 2-3 products;

Project management


From 10 days


  • USA
  • Brazil
  • United Kingdom
  • France
  • Germany
  • China
  • India
  • Thailand
  • Philippines
  • South Africa

You have done a great job getting to this stage, now you need to validate that your proposition works holistically.

Our Concept Product Testing tool goes beyond traditional trial and repeat measures, analyzing alignment between concept/pack expectations and product delivery which is essential for encouraging longer-term adoption.

If you aren't promising, and delivering, a better or differentiated experience, then why would consumers switch from what they are already using?

Data viz PH

Case Studies

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Redefining great tasting plant-based healthy snacking with Jade & Joy

Using Product Hub, they conducted a Concept Product Test IHUT to understand how their product experience performed against expectations and versus the competitors with our Sensory Portrait bolt-on providing an objective understanding of how the sensory experience of the products differed.