Automated Product Testing Solutions
Prototype Screening
Track that you are on target on delighting your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Design
Concept or pack led - Branded or Unbranded
Assessment
Sequential Monadic
Methodology
CLT: 1-6 products; IHUT: 1-3 products;
Timeline
From 10 days
Markets:
It is vital you involve consumers early in the process, and continue talking to them throughout, to ensure your product development is heading in the best possible direction.
Use our Prototype Screening tool to identify how well each prototype is performing, crucially how well each is delivering against the brand/concept promise - which is key for long term adoption.
Delivering prioritization of which formulation(s) to progress and optimization to increase your chances of success!
Outputs
Performance of Prototypes on KPIs - to provide direction on the way forward
Brand Alignment - to ensure the winning prototypes are delivering on the brand promise
Said not Said - to understand which parts of the sensory experience drive appeal
Penalty Analysis - to identify further optimization, where required
Other solutions
Sensory Portrait
Use sensory science to generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory panels.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Concept-Product Testing
Ensure your innovation meets consumers' expectations and maximizes its chances of being adopted into their regular use.
