Automated Product Testing Solutions
Prototype Screening
Track that you're on target to delight your consumers, prioritize formulations to take forward, and identify optimization opportunities.
Design
Concept or Pack | Branded or Unbranded
Assessment
Sequential Monadic
Methodology
CLT: 1-6 products | IHUT/HUT : 1-3 products
Timeline
From 10 days
Why Prototype Screening?
Engaging consumers early and throughout the development process is essential to ensure your product is on the right track.
Our Prototype Screening tool evaluates each prototype’s performance, focusing on how well it delivers against the brand or concept promise—a critical factor for long-term adoption.
You'll gain clear prioritization on which formulation(s) to advance and insights on where to optimize, maximizing your chances of success.
Outputs
Performance of Prototypes on KPIs - to provide direction on the way forward
Brand Alignment - to ensure the winning prototypes are delivering on brand promise
Said not Said - to understand which parts of the sensory experience drive appeal
Penalty Analysis - to identify further optimization, where required
Other Solutions
Sensory Portrait
Generate objective diagnostics that unpack the key discriminatory sensory touchpoints of your product. When linked with consumer data, identify opportunities to optimize and assess to protect. Powered by MMR's trained sensory science panels.
Blind Benchmarking
Benchmark your product versus your competitors’ to identify areas of superiority to capitalize on, or pinpoint opportunities for optimization.
Concept-Product Testing
Make sure your innovation meets consumer expectations, and maximize chances of long-term adoption.
