Pre-Launch.
Set your innovation up for success from the very start.
Don’t let innovation go too far down the wrong path. Get fast, continuous consumer feedback throughout development - so your product evolves in line with expectations.
Keep innovation on the right track
Screen and prioritize formulations
Refine your product with confidence
Powered by MMR, trusted by leading brands:
Keep innovation on the right track
Engage with consumers regularly throughout development. This ongoing feedback loop makes sure your innovation aligns with consumer expectations and prevents costly detours that could delay or derail your launch.
Screen and prioritize formulations
Take the guesswork out of formulation development and selection. Quickly identify which formulations resonate most with your target audience, so you can confidently focus efforts on those with the greatest potential to succeed.
Refine your product with confidence
Use consumer insights to continuously improve your product. Pinpoint specific opportunities to adjust and enhance your innovation and position yourself to launch a product that’s truly set up for success.
Recommended
pre-launch method.
Prototype Screening
Identifies how each formulation performs against your proposition, helping prioritize which prototypes (formulations, flavors, fragrances, formats etc.) to progress, and provides clear guidance to maximize success.
What you get.
EVALUATE
Uncover what drives consumer preference and product success
Product Potential Rating™
A single, intuitive score revealing how well a product experience delights consumers and delivers on the brand promise. Benchmark against your competitors and global norms.
DIAGNOSE
Detailed KPI performance breakdown
Dive deeper with four distinct KPIs that go beyond simple liking - giving you the insights needed to drive long-term adoption.
Immediate Pleasure
Measures instant consumer appeal - if you can find a product that more people really like, then the chances of success are higher!
Impact
Reveals how your product stands out and delivers unique benefits beyond the competition.
Emotional Alignment
Ensures your product experience matches the emotional promises of your brand, deepening consumer connection.
Functional Delivery
Assesses how well your product delivers the intended benefit or fits the consumer need.
OPTIMIZE
Clear guidance and next steps
Pinpoint and optimize the sensory, emotional, and functional factors that drive consumer preference and product success.
Conceptual Profiling
Identify your key conceptual associations and how the product and brand align – these lead to emotional outcomes which are a driver of longer term adoption.
Penalty Analysis & Said Not Said
Identify sensory improvements to maximize consumer satisfaction.
Sensory Portrait™ (Add-on)
Utilize objective sensory data to highlight which attributes boost or limit consumer appeal - guiding targeted improvements.
Add-ons.
Complementary solutions for more in-depth product insights
Sensory Portrait™
Leverage objective sensory data to reveal which attributes enhance or limit consumer appeal - so you can make targeted, high-impact improvements.
FEATURED CASE STUDY
Optimizing & validating a new range of iced teas.
Taylors of Harrogate wanted to rapidly optimize and validate its new Yorkshire Tea Iced range, using iterative research to make sure it was ready for market.
Delivered in
10 days
Consumers
100
Market
UK
Approach.
Embracing the speed and efficiency of Product Hub, Taylors used our pre-launch solution to optimize and validate a new range of Yorkshire Tea Iced Teas. Consumers tested an initial prototype vs. a key competitor, with diagnostics, penalty analysis and Sensory Portrait™ guiding recipe optimization. Updated Lemon and Peach & Raspberry variants were then re-tested to confirm launch readiness.
Outcome.
Iterative testing with consumers during the development phase allowed Taylors to identify optimization opportunities and then validate that the products were ready for launch – giving them the confidence their liquids were delivering on consumer expectations of the brand and the category.
Our work.
What we’ve been working on recently
Frequently asked questions.
Prototype Screening is a consumer research method that tests product prototypes to see how appealing they are, and how well they deliver against your brand promise.
Prototype Screening helps Research & Development and Innovation teams to identify the best formulation options to move forward with, or decide if the innovation needs to change direction.
Yes, you can include benchmark products alongside prototypes. Doing so provides insight on what advantages your prototypes offer versus the competition.
Any CPG or FMCG products are suitable - including food, beverages, personal care and household items.
We recommend Prototype Screening as early as possible in the innovation cycle, and repeating as needed to ensure you’re always developing in line with consumer needs and expectations.
Product Potential Rating™ is a proprietary, intuitive scoring system from Product Hub that reveals how well a product experience delights consumers and delivers on the brand promise.
Yes. Product Hub offers category-specific normative data, enabling you to compare performance against market standards.
Yes, but only at the end. Our methodology reveals true product performance by testing the products blind, then tests pack and concept fit after.
Timelines vary by complexity, but with Product Hub’s streamlined setup and logistics, many clients receive top-line insights within 2-3 weeks of commissioning.
Yes, Product Hub offers both in-home and central location testing in over 40 markets, giving you flexibility at every stage.