Renovation.
Make changes to in-market products with confidence.
Renovation is critical but change carries risk. Whether enhancing product experience or making uncommunicated changes, we make sure consumer insight guides decisions. This is crucial for validating improvements, or confirming that changes won’t damage loyalty or sales.
Boost consumer satisfaction
Manage risk of uncommunicated changes
Prioritize and refine formulations
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Boost consumer satisfaction
Make sure product improvements deliver real value by understanding how consumers respond to any changes. Positive shifts in consumer behavior, such as increased purchase intent or loyalty, help justify your investment and demonstrate that enhancements are driving meaningful satisfaction gains.
Manage risk of uncommunicated changes
Understand the impact of uncommunicated changes on consumer perception, and how they may affect buying decisions. Detect if changes risk alienating loyal consumers or causing sales declines, especially when cost engineering or reformulating products.
Prioritize and refine formulations
Evaluate multiple reformulation options to focus resources on the most promising candidates. Use detailed consumer feedback to uncover specific areas where tweaks can enhance appeal, ensuring your renovation efforts maximize impact before committing to large-scale production.
Recommended
renovation method.
Value Engineering
Test consumer acceptance of uncommunicated changes to in-market products, get the confidence to proceed without compromising on consumer experience.
What you get.
EVALUATE
Understand any risks associated with changing your product
Alienation Analysis
Assess the potential risk of losing loyal customers due to product changes, helping you understand and mitigate impact before it affects your brand.
DIAGNOSE
Detailed KPI performance breakdown
Detailed breakdown and clear comparison of renovated formulation vs. current, using inferiority tests to spot areas where the new version falls short.
Purchase Intent
Understand if there is a risk that current consumers will stop buying your product if you renovate. Particularly important when making uncommunicated changes.
Difference to Usual
Understand if consumers perceive a change in product experience. Even if purchase intent is positive, a perceived difference can spark wider issues.
Preference
Understand which formulation consumers truly prefer. Even if they’re satisfied with the new one, a strong preference for the current formulation could pose a risk - especially in competitive or cost-sensitive categories.
Alienation
Assess the potential risk of losing loyal customers due to product changes, helping you understand and mitigate impact before it affects your brand.
OPTIMIZE
Clear guidance and next steps
Pinpoint and optimize the sensory, emotional, and functional factors that drive consumer preference and product success.
Penalty Analysis & Said Not Said
Identify sensory improvements to maximize consumer satisfaction.
Sensory Portrait™ (Add-on)
Utilize objective sensory data to highlight which attributes boost or limit consumer appeal – guiding targeted improvements.
Add-ons.
Complementary solutions for more in-depth product insights
Sensory Portrait™
Leverage objective sensory data to reveal which attributes enhance or limit consumer appeal - so you can make targeted, high-impact improvements.
FEATURED CASE STUDY
Exploring NPD potential & refining positioning.
Associated British Foods wanted to explore the potential of a new RTD extension within the Ovaltine brand.
Delivered in
17 days
Consumers
150
Market
Thailand
Approach.
ABF conducted a Concept Product Test CLT featuring two products: their new Ovaltine RTD and a leading competitor. We enlisted 150 category users to assess how the product experiences matched the expectations outlined by the concept.
Outcome.
Consumers responded enthusiastically to the new Ovaltine RTD product, with particularly strong resonance among health-conscious audiences - a growing and valuable consumer segment. Ovaltine's distinctive malty flavor was well-received, and there is an exciting opportunity to further amplify its sensory appeal to make it an even more compelling choice. ABF gained valuable insights to help shape communication development, strengthen purchase intent, and support a premium price point.
Our work.
What we’ve been working on recently
Frequently asked questions.
Product renovation is the process of making changes to an in-market product. The changes generally fall into two buckets, either quality improvements to increase consumer satisfaction and product competitiveness, or silent changes (predominantly cost of good reductions and nutritional compliance) where the goal is for consumers to not be negatively impacted by the changes.
Manufacturers need to make sure products remain profitable. It is common that during its lifecycle, a product will need to go through various cost of goods reductions to maintain margins, without raising costs.
Yes, in fact we insist on it. For Value Engineering and quality improvements, the primary action standards are assessed versus the current in-market product.
Any CPG or FMCG products are suitable - including food, beverages, personal care and household items.
Use Value Engineering when making silent or uncommunicated changes to your product - such as cost of goods reductions or nutritional updates - where the change doesn’t provide a direct consumer benefit. It helps make sure that consumers will continue to buy the product, even if they are not explicitly aware of the change.
Alienation Analysis is a tool used for uncommunicated product changes. It helps to understand the level of risk of disappointing your current users, to the extent that they stop buying your product.
Yes. Product Hub offers category-specific normative data, enabling you to compare performance against market standards.
Yes! With silent changes we recommend you include pack or branding in the test, that way consumers can evaluate the product against their expectations of your brand. With quality improvements we recommend leading with a blind assessment to pressure test if consumers really can detect the change.
Timelines vary by complexity, but with Product Hub’s streamlined setup and logistics, many clients receive top-line insights within 2-3 weeks of commissioning.
Yes, Product Hub offers both in-home and central location testing in over 40 markets, giving you flexibility at every stage.