Approach.

Embracing the speed and efficiency of Product Hub, Taylors used our pre-launch solution to optimize and validate a new range of Yorkshire Tea Iced Teas. Consumers tested an initial prototype vs. a key competitor, with diagnostics, penalty analysis and Sensory Portrait™ guiding recipe optimization. Updated Lemon and Peach & Raspberry variants were then re-tested to confirm launch readiness.

Outcome.

Iterative testing with consumers during the development phase allowed Taylors to identify optimization opportunities and then validate that the products were ready for launch – giving them the confidence their liquids were delivering on consumer expectations of the brand and the category.