Product Hub Launches Global Alcohol Testing Capabilities
In a category-first for digital research platforms, Product Hub by MMR can now facilitate alcohol product testing - a game-changing development for FMCG brands operating in the alcoholic beverages space.
For the first time, innovation and insights teams can run alcohol studies across multiple markets using a single, end-to-end platform. From in-home usage tests (HUTs) to central location tests (CLTs), Product Hub offers the same streamlined, tech-enabled experience that leading brands rely on for non-alcoholic products - now adapted to meet the complex compliance, safety, and logistical needs of alcohol testing.
Why does this matter?
Alcohol testing has traditionally been a logistical and regulatory minefield. Most testing platforms avoid it entirely. But Product Hub has reimagined the process - combining rigorous compliance protocols, expert-led logistics, and market-specific adaptations to make alcohol testing not just possible, but seamless.
We are the only global digital testing platform currently offering this capability at scale.
- Chris Harris, Operations Director at Product Hub
Here's how we do it
- Market-by-market compliance: Built-in regulatory guardrails for age limits, ABV-based serving sizes, and local consumption laws.
- Operational confidence: Logistics support across 25+ markets, including alcohol-safe shipping, glassware hygiene protocols, and optional fieldwork attendance.
- Participant safety: Age verification, capped alcohol units per session, and added transport provisions ensure consumer safety is never compromised.
- Platform-level intelligence: A dedicated ABV calculator, fieldwork templates, and sample control tools ensure consistency and data quality across sessions.
Built for innovation teams and insights leaders.
Whether you’re benchmarking a new RTD, re-engineering a spirit, or validating a premium beer concept, Product Hub provides the tools, tech, and expertise to move faster, without compromising on rigor.
Cheers to that!
ABOUT PRODUCT HUB
In today's fast-paced consumer landscape, the demand for rapid and efficient product innovation is more pressing than ever. Recognizing this, MMR Research has leveraged its 35-year legacy in product testing to introduce Product Hub - a platform designed to democratize robust product testing, making it accessible and cost-effective for a broader spectrum of market players.