Product Hub Wins Two Honors at the 2025 Future Marketing Awards
On October 23, 2025, at the Pullman Shanghai Zhonggang Hui Hotel, the awards ceremony of the Future Marketing Awards, which is held concurrently with the "AI Digital New FMCG Era Growth Conference," concluded successfully.
We are pleased to announce that Product Hub, the online product testing platform under MMR, has won two annual honors at the Future Marketing Awards jointly initiated by the Future Marketing platform and the Future LINK Organizing Committee: "Outstanding Annual AI Platform/Service Provider " and "Outstanding Annual Data Mining & Analysis Platform/Service Provider". This recognition marks the industry’s high acknowledgment of its achievements in accelerating product research for global FMCG brands and driving digital intelligence innovation.
As an authoritative organizer focusing on brand marketing and digital technology, Future Marketing has long leveraged diverse formats, including forums, awards, exhibitions, reports, and in-company training, to identify outstanding marketing cases, digital innovation practices, and digital solutions within enterprises, empowering brands in their digital transformation. Product Hub’s success in standing out among numerous participants this time is a testament to its contributions to accelerating and expanding product research for global FMCG brands.
What is Product Hub？
Product Hub is MMR’s answer to the rising demand for smarter, faster and more accessible product testing. Purposely built for the CPG industry, the platform combines advanced data analytics with over 35 years of sensory and product research expertise, giving insight teams the tools to make confident, data-driven decisions and bring better products to market, faster.
Developed in-house by MMR’s sensory, consumer and product research experts, Product Hub combines trusted MMR benchmarks, solution-specific KPIs and standardized reporting formats to ensure consistent, reliable insights. With flexible support options, DIY or consultant-led, brands can choose the level of guidance they need, from quick testing to strategic programs of work.
The platform also simplifies the logistics of product testing. Users can build studies online, get instant quotes, and access results within 24 hours of fieldwork. Interactive dashboards, built-in analytics, and intuitive visualizations make it easy to explore feedback, identify key insights, and share findings across teams. Whether it’s refining a concept or making go/no-go decisions, Product Hub helps teams move from data to action, fast.
How Does Product Hub Empower Brands?
Take the case study of Jade & Joy, a health snack brand, as an example. Product Hub provided key support for verifying the market competitiveness of its plant-based collagen snack bars.
As an emerging brand focusing on skincare benefits in the health snack sector, Jade & Joy aimed to compare the market acceptance of its product with two mainstream retail competitors (whey protein-based and plant protein-based). To achieve this, it needed to address three core questions:
- What are consumers’ expectations for plant-based collagen snacks?
- Does the product meet these expectations?
- Compared with competitors, what unique sensory advantages can be leveraged for market differentiation?
With the support of Product Hub, Jade & Joy conducted an In-Home Usage Test (iHUT) covering three products: its own cookie crumble collagen bar and the two competing products. The test recruited 375 category users (125 for each product) and followed a two-step process: first, consumers browsed the concept introduction of one product online; then, they received the physical product for trial and provided feedback.
Additionally, the brand used the platform’s supplementary tool, Sensory Portrait™. With the help of MMR’s professional sensory evaluation team, this tool enabled an objective analysis of the product’s sensory experience and identified core advantages that could be used for differentiated competition.
Follow-Up Results: Jade & Joy Wins Prestigious Industry Awards
After partnering with us, Jade & Joy clinched the Gold Award in the 2024 New Products & Packaging category at The Grocer Awards. It also became the first snack product to win the Vegan Beauty Award. These honors validate the brand’s innovative vision: dedicated to creating delicious, sustainable, and nutrient-rich snacks that meet modern consumers’ evolving needs and align with the growing "beauty from within" market trend.
Jade & Joy stated, "This recognition is powerful proof of our innovation direction: combining irresistible flavors with scientifically proven health benefits. This fusion not only makes health accessible but also enjoyable. As a leader in the ‘beauty from within’ industry, we are proud to set a new standard for consumers’ ‘inside-out beauty experience’."
Let's Innovate Together
In an era of rapidly evolving consumer demands, "efficient product innovation" has become a core competitive edge for FMCG brands. Designed to democratize professional product testing, Product Hub makes it more accessible and cost-effective for a broader range of market players.
Want to learn more about how Product Hub helps brands shorten R&D cycles and reduce innovation risks? Book a personalized demo, and our expert team will tailor a product testing solution to your business needs and kickstart your data-driven innovation journey!